Many Georgian brands start on Instagram — and rightly so. But there comes a point when social media holds growth back. Here are five signs that point has arrived.
1. You lose orders while customers wait
If customers ask about prices and sizes in DMs and wait hours for a reply, some will simply buy elsewhere.
2. You count stock by hand
When the same item is sold twice or a spreadsheet needs updating several times a day, it’s time for a system that does it for you.
3. You don’t show up on Google
Instagram posts barely appear in search. Your own site brings new buyers who don’t know you yet.
4. You need card payments
Sending a bank transfer receipt is an extra step for the buyer. Online payment completes the order in seconds.
5. You depend on the algorithm
One algorithm change and sales drop. Your site and your customers’ email list belong to you.
You don’t need to leave Instagram: the best results come from both together — social media introduces the brand, the store sells.