Branding
Cosmetics Brand
Identity and packaging design for a natural cosmetics brand across 9 products.
| Client | Mtis Balakhi |
| Year | 2024 |
Challenge
A small producer made cosmetics from Georgian mountain herbs but got lost among other brands on the shelf and wanted to get into supermarket chains.
Solution
- A logo and illustrations based on botanical drawings
- A packaging system: one template, a colour per product line
- Labels in Georgian and English
Result
- The brand was listed in two supermarket chains
- Retail sales grew 70% in 6 months