On launch day it’s the small things that get forgotten. We use this list on our own projects — feel free to use it too.
- Forms. Submit every form and make sure the message reaches the right address.
- Mobile version. Open the site on a phone: is the text readable, do the buttons fit?
- Speed. Check it in PageSpeed Insights and compress large photos.
- Titles and descriptions. Every page needs its own title and meta description.
- Links. Check that menus and buttons go to the right pages and no 404s appear.
- Analytics. Set up Google Analytics and Search Console before launch so you have data from day one.
- Privacy policy. If your forms collect personal data, a policy is required.
- Backups. Make sure automatic backups are switched on at your host.
All good? Launch, and check analytics every day for the first week — it will tell you what to improve.